‘Your clothes have feelings too’

We are over-consuming fashion and that’s a problem. The Internet of Clothes  addresses the problem via a connected wardrobe. Garments remind their user to be worn each day depending on the weather and frequency of wear. If they’re ignored the clothes automatically ask a charity to collect them. Ultimately we want to use the wardrobe to change our relationship with our clothes and create a more sustainable world.

The Problem

Whilst many of us love our fashion, we have a problem. Developed countries are over-consuming clothing. Back in the 1930s, for example a typical American owned 9 outfits. Today, that number is 64. It’s not just the US, globally we buy four times the number of clothes that we did in the 1990s. Yet it is estimated that we wear just 20% of our wardrobe items regularly. It creates an impact on both the environment and exploitation of garment workers… read more



The Solution

We can address the problem of over-consumption of clothing quite simply. We need to own fewer, yet ethically produced clothes that we wear more often. So what if we could make the clothes aware of their usage? We can even add a personality that asks, or pleads to be worn. And if they’re ignored, they will pass themselves on to a charity for recycling. We hope this engaging concept will create a debate and ultimately our aim is to use technology to change our relationship with clothing …  (more…)

How it Works

The concept is to create a simple, frictionless experience. The user doesn’t need to manually log the clothes in or out of their wardrobe each day – if it takes too much effort, people just won’t do it. Our solution is to use RFID technology. It is a cheap, passive (no batteries required), washable tag that can be added to any garment. An RFID reader is put on a wardrobe or a room door, so the system can register when clothes have been taken from the closet. Users will initially categorise clothing by how often they will wear it, the season or the weather (such as rainwear). At a time set by the user each day, clothes will send a reminder message asking to be worn. If clothes are ignored a few times, they will contact our partner charity who will send a recycling envelope with a request from the garment to be returned … read more